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Idiom of the week – a Snowball effect

Posted by englishlessons on November 1, 2013


A situation where something grows in size or importance at an increasing rate


The criticism of his idea in the online forum continues to grow. There seems to be a snowball effect.

In a classic snowball effect, the game got more and more followers online as people started tweeting about it.

Picture it:

Picture a snowball increasing in size as it is rolled across snow-covered ground.

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